The company also updated its sign packs and added seating in some locations. Midwesterners, for example, don’t need to prepare for hurricanes, but they do need to be prepared for freezing temperatures and snowstorms.īatteries Plus also uses their Samsung displays for messaging about their B2B services available to local businesses such as schools, police, fire departments and government offices, aligning with their company mission of community service. MagicINFO Cloud lets Batteries Plus push more timely, relevant content - only what’s most important to local customers at each unique location. “Now, everything is centrally managed we can flip a switch and be ready to go for storms as well as highlight weather-triggered events. “Static signage was a key player in our stores before, but we were missing the engagement point at the counter, where customers were generally standing,” says Epps. When hurricanes approach, MagicINFO Cloud allows Epps to display messaging about hurricane batteries, generators and other storm necessities so his customers can prepare well in advance. Using MagicINFO Cloud, a content management solution, franchisees can intuitively push strategic content straight to their displays, with just a few clicks. We needed to be able to have one-on-one conversations with customers where we could explain categories that were pertinent to that store at that time - and to raise awareness of other products and services they may need in the future.” “If you look at all our locations in Florida, some stores did a great job of calling out storm preparation, and some didn’t. “There was a lack of consistency,” Epps explains. Rich Epps, for example, who owns eight Batteries Plus franchise locations in southwest Florida, had difficulty promoting generator batteries, sump pump batteries and portable power chargers when hurricane season was on the way. In order to meet the unique needs of each community, Batteries Plus managers not only needed to keep customers in the store longer, but to engage them with hyperlocal content that could directly benefit their lives. Customers were often left unaware of sales and promotions, causing stores to miss upselling opportunities. But not all managers switched out window clings and in-store signage at the same time, resulting in inconsistent messaging that wasn’t always relevant to the store’s location. Store owners depended on static signage to keep customers informed of promotions, sales and service offerings. “It put the customer and the cashier so close together they never saw the rest of the store,” says Shawn Budiac, vice president of category management for Batteries Plus. A 33-year-old enterprise brand with the heart of a small business, they wanted to use technology to solve their customers’ problems while highlighting the personal service and human element they’re known for.Īt the time, Batteries Plus store layouts placed registers just a few steps inside the entrance, which limited in-store foot traffic and browsing time - but also left many customers unaware of the other products and services the company offered. Batteries Plus needed an updated tech stack to bring them into the age of digital signage and data analytics.
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